Trip Ideas How Travel + Leisure Chooses America's Best Small Towns Here's how our panel of experts decides on the best small towns in the U.S. each year. By Travel + Leisure Editors Travel + Leisure Editors Since 1971, Travel + Leisure editors have followed one mission: to inform, inspire, and guide travelers to have deeper, more meaningful experiences. T+L's editors have traveled to countries all over the world, having flown, sailed, road tripped, and taken the train countless miles. They've visited small towns and big cities, hidden gems and popular destinations, beaches and mountains, and everything in between. With a breadth of knowledge about destinations around the globe, air travel, cruises, hotels, food and drinks, outdoor adventure, and more, they are able to take their real-world experience and provide readers with tried-and-tested trip ideas, in-depth intel, and inspiration at every point of a journey. Travel + Leisure Editorial Guidelines Published on September 5, 2024 In This Article View All In This Article What are the categories? What are the rules? How did we choose the winners? Meet the Panel Close People walking past stores and restaurants along the scenic main street in New Hope, Pennsylvania. Photo: Alessandra Amodio/Travel + Leisure Travel + Leisure launched a new annual tentpole, America’s Best Small Towns, in 2023 to shine a spotlight on the lesser-visited destinations we want you, our readers, to know about, be it for natural beauty and outdoor adventure (think beaches, mountains, lakes, and deserts), or specific topics of interest, such as great restaurants and vineyards, interesting culture, and soothing wellness experiences. For the 2024 edition, we added three new categories: shopping, retirement, and college towns. That means this year, we've selected winners across 10 small town categories to let you in on our travel secrets. We hope they inspire you to go out and get to know the places that are quietly making our country such a wonderful place to explore. See America's Best Small Towns of 2024 What are the categories? Best Small Beach TownBest Small Mountain TownBest Small Desert TownBest Small Lake TownBest Small Retirement TownBest Small Food + Wine TownBest Small Spa + Wellness TownBest Small Shopping TownBest Small Arts + Culture TownBest Small College Town What are the rules? In order to qualify as one of America’s Best Small Towns, a town must be located in the United States and have a full-time population below 25,000 residents, according to the most recent U.S. Census Bureau data. It must also excel in its category and offer a variety of activities, accommodations, and a timely reason to visit — be it a notable new festival, hotel, restaurant, attraction, or tourism initiative. How did we choose the winners? We polled our colleagues and contributors, trusted travel advisors, and industry leaders from all over the U.S. for nominations. Our 2024 America's Best Small Towns panel of 10 experts, comprised of T+L editors, A-List travel advisors, and travel influencers who specialize in domestic travel, then sifted through the many thoughtful responses and chose the destinations we believe our readers will enjoy the most right now. Meet the Panel Nina Ruggiero Nina Ruggiero is Travel + Leisure's senior editorial director and co-founder of Be A Travel Writer, an online course for aspiring travel journalists. She's a city dweller turned small beach town aficionado and has happily called Hermosa Beach, CA (population 18,985) home for the past five years. Alisha Prakash Alisha Prakash is the associate editorial director at Travel + Leisure, where she covers undiscovered destinations, luxury hotels and experiences, outdoor adventures, and more. While she loves traveling to far-flung locations, she also finds joy in exploring closer to home: One of her all-time favorite trips was a road trip through the U.S., hitting 35 states in 60 days. Elizabeth Rhodes Elizabeth Rhodes is a senior editor at Travel + Leisure who has traveled from the Antarctic to the Arctic Circle — and many places in between. Originally from South Carolina, she grew up exploring the Southeast's many small-town destinations, and now she contributes to digital coverage of these lesser-visited spots for T+L. Elizabeth Cantrell Elizabeth Cantrell is a senior editor at Travel + Leisure. She edits the Discoveries section and assigns longer stories with a focus on outdoor and adventure travel, as well as Canada, Northern Europe, and the Southeastern U.S. Kareema Bee Kareema Bee is an Emmy-nominated producer, writer, and content creator. Her love for travel took off at the tender age of 10 years old, flying solo from NYC to the "big" town of St. Matthews, SC to spend her summers with her grandmother. Susmita Baral Susmita Baral is an editor at Travel + Leisure with a decade of experience covering food, travel, climate science, and culture. She's lived in 11 U.S. states and visited 42 — and has a soft spot for small towns around the world. Michelle Murré Michelle Murré is a T+L A-List travel advisor who owns luxury firm Azurine Travel, based in beautiful St. Helena in the Napa Valley. She has the good fortune to be able to visit many of the gorgeous small towns in California's wine country and beyond. Mike Augustine Mike Augustine is a T+L A-List travel advisor who grew up in a cozy small town in rural Ohio, which fueled his love for travel and his passion for showcasing small towns across America when he designs itineraries for clients. He believes these towns offer unexpected charm and quirks that often surprise visitors in the best of ways. Chris Daniele Chris Daniele (aka @dirtandglass) is a photographer based out of southern Vermont with over 25 years of experience behind the lens. Specializing in travel and architectural photography, Chris has carved out a unique niche in the short-term rental space across the U.S. Daniel Gorostieta Daniel Gorostieta is an outdoor adventure and landscape photographer whose work has appeared in Travel + Leisure, Surfline, and other top-tier travel and surf publications. Based in the small city of Santa Cruz, CA, he's known for his ability to capture the natural beauty of the West Coast and beyond.